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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

Have a story to tell? Contact us to be a potential guest on the show at

Feb 21, 2022

Wendy Jaffe is a former divorce lawyer, author, entrepreneur, and board member for the EO Los Angeles Chapter. Listen in as she shares her journey as a divorce lawyer-turned-entrepreneur. From selling wine bottle covers to sororities and frats in college to founding Conejo Deals, a hyperlocal daily deal site that has been going strong for more than a decade. Wendy gives tips to budding entrepreneurs, including relationship advice from her time as a divorce lawyer. 

Timestamped show notes
02:05 - Bit by the entrepreneurial bug
03:38 - First business
05:47 - Law degree
07:19 - Conejo Deals
08:00 - Finding your strengths and weaknesses
09:50 - Things learned as a divorce lawyer
11:32 - Warning signs for divorce
14:11 - Advice for relationships!
19:07 - Building a strong support group
21:18 - Create harmonious interpersonal relationships
26:16 - Customer service
31:35 - Looking forward in 2022
35:52 - Parental alienation syndrome
41:06 - Giving back to budding entrepreneurs
44:41 - Things important to Wendy
45:43 - Advice for entrepreneurs
50:43 - Wendy talks about her favorite books!

Conejo Deals:

Wendy’s Book List
The Lincoln Highway:
Cloud Cuckoo Land:
My Brilliant Friend: