Preview Mode Links will not work in preview mode

Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

Have a story to tell? Contact us to be a potential guest on the show at podcast@eonetwork.org.

  1. All Episodes
  2. Bringing Your Brand Closer | Amanda Ma

Bringing Your Brand Closer | Amanda Ma

Jul 19, 2021

Meet Amanda Ma, CEO, and founder of Innovate Marketing Group, an award-winning experience agency that helps brands connect with their customers. Listen in as Amanda shares how her upbringing shaped her into the powerhouse entrepreneur she is today. Innovate Marketing Group has managed events for the likes of Toyota, Marriott, and even Disney! Tune in and discover how to bring your brand closer to your customers.


Timestamped show notes
01:38 - Not just an events company!
02:31 - Adapting to the market
05:08 - Virtual to hybrid trend
08:41 - The attendee journey
19:01 - What drew Amanda to the events industry
23:45 - Event with Disney!
26:29 - Diversity
30:04 - Handling family and work
33:42 - “Sequencing”
38:09 - What sets Amanda apart
43:49 - What’s next for Amanda?
45:33 - Scaling up

Links
Innovate Marketing Group: https://innovatemkg.com/