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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

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Jun 15, 2020

Heidi Zak is no stranger to revolutionary ideas. Her bra and underwear brand, ThirdLove, offers its trademark half-sizing to their customers--a completely unique and revolutionary idea. Listen in as Heidi shares how the idea for ThirdLove came about, how she left her job at Google to begin the company, and how her experiences helped her as an entrepreneur.

Timestamped show notes
02:08 - Heidi talks about her journey
04:41 - Heidi’s harrowing first bra shopping experience
06:34 - Executing an idea
07:52 - The first step
09:17 - Finding that entrepreneurial spirit
11:26 - Raising money
12:18 - “Fundraising is never easy.”
14:07 - Pitching differently to different audiences
14:59 - The origins of the name “ThirdLove”
16:17 - Third Love’s brand voice
17:09 - Evolving business
18:56 - Heidi shares some tips on finding a team
22:20 - She also shares how she wants ThirdLove to evolve and expand
23:53 - Advice for women looking to start their businesses during the pandemic
25:21 - Working with clients and customers to create wanted products
26:03 - “There is no such thing as balance.”