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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

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Apr 22, 2022

Adriana Usvat is the managing partner for FLC Group, a marketing services agency based in Dubai that’s focused on consumer engagement and experiences. Listen in as Adriana shares her story of how FLC Group was started in 2008, in the midst of the recession. Overcoming obstacles and managing growth during such a tumultuous time was no easy feat. Today, FLC Group is one of the best marketing and event management agencies in Dubai. Tune in!

Timestamped show notes
02:20 - Adriana’s Origin Story
05:33 - Why hire Adriana’s FLC Group
07:58 - Marketing vs Sales
08:50 - Opportunity during recession
10:53 - Simple changes
13:32 - An outside perspective
14:43 - Engagement, simplicity, awareness
17:25 - Fostering creativity
21:47 - Honesty is the biggest form of loyalty
23:16 - Marketing in 2022
26:42 - Seamless online and on-ground experience
28:38 - Humor and surprise 
32:41 - Challenges with clients
35:53 - Video marketing
37:36 - Habits
42:45 - Advice for aspiring female entrepreneurs

FLC Group: