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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

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  2. On Innovation, Intuition, and Intentionality | Susan Nichols

On Innovation, Intuition, and Intentionality | Susan Nichols

Nov 3, 2025

Susan Nichols is the founder of SWAND®, a 4-in-1 candle care tool. She is also the inventor of Yogitoes, a renowned yoga mat towel brand. With a focus on sustainability, Susan shares her experiences in building Yogitoes and SWAND. Listen in as she talks about the challenges of entrepreneurship, from securing patents, navigating manufacturing hurdles, and building a strong brand with a strong sense of identity. 

Timestamps:

01:21 Yogitoes to SWAND®

02:22 Starting Yogitoes

04:09 Patenting

25:18 Inspiration Behind SWAND®

31:50 Candle Care Tips and Tricks

32:54 The Philosophy

34:25 The Journey of an Entrepreneur

39:00 Intuition

40:39 AI and Its Impact

42:44 Tradition and Technology

48:11 The Future

Links:

Swand: https://swand.com/

Susan’s LinkedIn: https://www.linkedin.com/in/susan-nichols-b49841312/