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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

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Aug 1, 2018

On this episode, Kalika is joined by sweetriot CEO and founder, Sarah Endline. Sarah is an EO member who is a social entrepreneur and a self-proclaimed 'hippie capitalist'. sweetriot is an activist candy company which aims to create a sweet movement to fix the world through the ultimate dark chocolate fix. She talks about how she started her company, from picking out the wrapping of the product to how she got her spot in big stores such as Whole Foods. Learn more about her story and tune in now!

Timestamped show notes

01:02 Kalika introduces today's guest, Sarah Endline

01:11 Sarah shares how her interest in entrepreneurship with social change in mind has led her to starting sweetriot.

03:20 She believes that as good as their products are, the wrapping must also be well-thought-out. sweetriot products are wrapped in art from local artists.

05:11 Meeting Simon Sinek helped her come up with her Why.

06:30 Inspired by working in Yahoo, Sarah details how the sweetriot name came to be.

10:11 She recalls some of her first customer stories, from building a relationship with Zingerman's Ari Weinzweig to her products landing on the shelves of Whole Foods.

17:44 Reinventing the company by way of getting into the chocolate bar category was a very challenging time.

19:30 What Harvard Business School associate dean, Frances Frei, has done to help level the gap between men and women in terms of female students' scores and achieving tenure for female professors.

26:00 Sarah is currently one of the Entrepreneurs-in-Residence at Harvard Business School

27:42 She got into Harvard Business School because it was her dream to get more education. She was a small town public school girl who was trying to change the world.

29:10 Her passion for social entrepreneurship came to be due to being part of AIESEC.

31:11 Sarah's journey to create the sweet movement to fix the world continues.


Key takeaways

  1. It's okay to be crazy. The greatest visionaries were absolutely called crazy at the beginning. If you read the dictionary definition of crazy and visionary, they will sound very close.
  2. (On recognizing the different effective learning methods for men and women) It's not one against the other, it's just simply saying let's have the right education awareness so that we can really celebrate our differences. It's just about lifting everyone.



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