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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

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Sep 25, 2020

In this week’s podcast, we sit down with Sameer Bhatia, CEO of ProProfs, a software company focused on the idea of building and sharing knowledge. Sameer shares his insights on the importance of search engine optimization, digital marketing, and his goal on creating a “hundred year company.” With ProProfs products being used in many Fortune 500 companies such as Sony and Dell, Sameer understands the importance of digital marketing and a delightful customer experience. Listen in!

Timestamped show notes
04:19 - Focusing on search
07:33 - Black hat tactics
08:54 - Getting started with search engine optimization (SEO)
13:04 - Mobile first indexing
14:22 - Speed ranking
15:46 - Security
18:39 - The importance of responsive design
19:58 - The “SEO Technique”
25:32 - What are schema tags?
27:37 - People don’t read, they scan
30:33 - Video marketing
32:08 - A video a day
32:23 - What is content marketing?
39:17 - Managing a multinational company
42:39 - Sameer talks about working with his wife, the CEO of
45:26 - How to stay happy
49:28 - Having a hundred year company