Sep 25, 2020
In this week’s podcast, we sit down with Sameer Bhatia, CEO of ProProfs, a software company focused on the idea of building and sharing knowledge. Sameer shares his insights on the importance of search engine optimization, digital marketing, and his goal on creating a “hundred year company.” With ProProfs products being used in many Fortune 500 companies such as Sony and Dell, Sameer understands the importance of digital marketing and a delightful customer experience. Listen in!
Timestamped show notes
04:19 - Focusing on search
07:33 - Black hat tactics
08:54 - Getting started with search engine optimization (SEO)
13:04 - Mobile first indexing
14:22 - Speed ranking
15:46 - Security
18:39 - The importance of responsive design
19:58 - The “SEO Technique”
25:32 - What are schema tags?
27:37 - People don’t read, they scan
30:33 - Video marketing
32:08 - A video a day
32:23 - What is content marketing?
39:17 - Managing a multinational company
42:39 - Sameer talks about working with his wife, the CEO of Marriage.com
45:26 - How to stay happy
49:28 - Having a hundred year company