Sep 3, 2025
Kelley Weaver is the founder of Melrose PR, a trailblazer in blockchain communications and a leader in the Web3 space. Kelley shares her journey from traditional PR to specializing in crypto, the challenges and opportunities of building trust in a rapidly evolving industry, and the inspiration behind launching BitWire, a new digital newswire for Web3 companies. Listen in!
Timestamps:
01:49 - Meet Kelley Weaver
02:30 - Web3 and Blockchain PR
03:54 - Kelley's Journey into Crypto
09:17 - Explaining Bitcoin in Simple Terms
13:03 - The Courage to Rebrand and Focus
15:12 - Building Relationships
19:10 - The Evolution of Crypto Media
21:47 - Launching the Proof of PR Podcast
27:23 - BitWire
31:10 - Branding, Transparency, and Quality in Newswires
34:31 - BitWire’s Growth
36:15 - Balancing Entrepreneurship and Motherhood
42:01 - Team Growth and Change
44:30 - Crafting a Clear Message
47:19 - Meditation
50:27 - What’s Next
Links:
Melrose PR: https://www.melrosepr.com/
Kelley’s LinkedIn: https://www.linkedin.com/in/cryptokelley/
Kelley’s Instagram: https://www.instagram.com/cryptokelley