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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

Have a story to tell? Contact us to be a potential guest on the show at

Jul 27, 2021

Meet Evan Horowitz, CEO and co-founder of Movers+Shakers, a creative agency whose mission is to “spread joy by connecting brands to culture.” Listen in as Evan shares his success stories with TikTok, how to grow on the platform, trends to look out for, and how to connect your brand to the ever-changing cultural landscape. Evan’s agency is responsible for Elf’s Eyes, Lips, Face TikTok ad campaign that generated over a billion views on the platform.

Timestamped show notes
02:08 - Evan’s Journey
04:39 - Exponential growth
06:43 - Success stories
12:24 - the impact of TikTok almost getting banned in the U.S.
13:40 - Interactivity
16:31 - The realness mindset
18:06 - Competition in the space
20:00 - The evolution of TikTok
23:54 - Gathering data
25:32 - Advice for small business owners who want to enter the TikTok space
28:22 - Consistency!
30:19 - Evan’s thoughts on Facebook’s response to TikTok
32:26 - Sound on vs sound off platforms
35:48 - Evan talks about his successes and challenges
39:37 - Advice for entrepreneurs
43:27 - Up next for Evan

Evan’s LinkedIn: