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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

Have a story to tell? Contact us to be a potential guest on the show at

May 27, 2020

Grit, determination, and scrappiness—all are important traits in an entrepreneur. Listen and learn about how Lynn Perkins went from naturally connecting and matchmaking to building her third successful startup, Urban Sitter, a service that connects parents to sitters. As the founder of a VC backed company with over 500,000 sitters worldwide, Lynn has gone through and overcome many challenges. She shares how her company is adapting to the global pandemic, how she obtained VC funding for her company, and how she did it all while being a parent with three kids. Tune in!

Timestamped show notes
03:12 - The origins of Urban Sitter
04:46 - How Urban Sitter has been handling the pandemic
05:46 - Lynn explains how her company is adapting to the current situation
08:07 - Lynn talks about the importance of “trusted connections”
13:08 - She also shares how the business has evolved over the last 10 years
14:40 - Lynn shares the journey it took to get Urban Sitters to half a million users
18:54 - Finding the right fit
22:11 - Lynn shares the struggles her company has faced
23:52 - Core values!
24:40 - How Urban Sitters raised money
25:43 - Lynn gives some advice for women who are trying to get funding
26:25 - How do you elevate yourself?
27:46 - Additional advice for people during these trying times
30:47 - Never lose that grit or scrappiness
33:08 - Lynn talks about how she’s using this time to introduce her kids to entrepreneurship

Urban Sitter: