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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

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Apr 21, 2021

Kristin O’Keeffe Merrick is the co-founder of Women Work F#%k*ng Hard, an annual networking event meant to highlight female entrepreneurs and their hard work. Currently working as a financial adviser at O’Keeffe Financial Partners, Kristin has quite a background in entrepreneurship and finance. Listen in as she breaks down stereotypes and assumptions about women in business and finance and how you can apply these lessons in your own ventures.

Timestamped show notes
01:49 - Kristin is featured in InStyle’s Badass Top 50 Women for 2020
05:21 - As soon as COVID lockdown started, Kristin was helping business owners with financial
07:17 - Asking for help
09:21 - Perfection is a trap
13:19 - Financial advice for 2021
20:09 - Small businesses aren’t being represented
23:08 - Advice for struggling restaurant/small business owners
24:02 - Finding grants/loans
25:18 - Finding new opportunities
30:27 - Higher education moving forward
33:24 - We need different skilled workers
34:45 - Understanding debt
36:43 - Teaching finances to your kids
43:57 - Kristin’s playground hustle
46:10 - Kristin loves connecting people

Kristin’s Forbes Blog:
Kristin’s Instagram:
Women Work F#%k*ng Hard: