Jul 12, 2024
Christy Moody is the founder of Soleil Sunwear, a California-made but French-inspired sunwear clothing and apparel brand. Wanting to protect her skin from harmful sun exposure, Christy set out to create a brand that was both stylish and comfortable while also being effective. From her initial prototypes on her living room floor to creating a hugely successful brand, Christy’s journey has been one of grit and determination. Listen in as Christy shares insights on navigating sales, marketing, and the importance of word of mouth. As Christy says, “ It doesn't matter how good your product is if people don't know about it.”
Timestamps:
01:21 About Christy
02:19 Inspiration for Soleil Sunwear
05:55 Challenges
08:20 Building the Brand
15:41 Strategies and Collaborations
20:06 Customer Feedback
24:41 Embracing Creativity and Taking the First Step
26:10 Balancing Business Growth and Financial Stability
27:44 The Power of Persistence
30:56 Community and Collaboration
33:47 Exciting Plans and Future Collaborations
39:20 Learning from Mistakes and Moving Forward
Links:
Soleil Sunwear: https://soleilsunwear.com/
Christy Moody: https://www.instagram.com/christy_moody/