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Wonder Women Entrepreneurs! This is the place to join conversations with thought leaders who amaze, astonish and inspire you. Listen each week as entrepreneur and host Kalika Yap explores the challenges, wisdom and breakthroughs of extraordinary people. (An Entrepreneurs’ Organization production)

Featured guests include:
Lisa Sugar, cofounder of POPSUGAR
Toni Ko, founder of NYX Cosmetics
Devin Alexander, celebrity chef and nutrition expert who appears on "The Biggest Loser"

Learn more about Entrepreneurs’ Organization, the leading peer-to-peer network exclusively for entrepreneurs.

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Jul 12, 2021

We’re joined this week by Ashley Southard, CEO and Co-Founder of Mushroom Design, a nutraceutical mushroom brand whose mission is to inspire a better quality of life for people. Ashley is also the Co-Founder of Healer Collective, a marketing and fundraising platform for the wellness industry. Listen in as Ashley talks about her journey as an entrepreneur, from managing several other companies at 29 years old to innovating in the nutraceutical space with Mushroom Design.

Timestamped show notes
01:30 - Ashley’s Beginning
03:39 - How Ashley got started with mushrooms
05:48 - Advice for people looking for their path
08:32 - How Ashley got started with meditation
10:42 - Ashley talks about her struggles in her business
13:45 - Strengths as an entrepreneur
15:49 - Hiring the right people
18:45 - Ashley’s daily routines
19:56 - What is Mushroom Design?
22:00 - Why mushrooms?
24:51 - Ashley’s three-year forecast
25:50 - Ashley talks about her product
28:53 - Entrepreneurs: born or made?
30:55 - Is it easy?
33:36 - Partnering up with the right people
36:48 - Having difficult conversations
39:19 - How to find Ashley’s products

Mushroom Design:
Healer Collective: