Jul 19, 2021
Meet Amanda Ma, CEO, and founder of Innovate Marketing Group, an award-winning experience agency that helps brands connect with their customers. Listen in as Amanda shares how her upbringing shaped her into the powerhouse entrepreneur she is today. Innovate Marketing Group has managed events for the likes of Toyota, Marriott, and even Disney! Tune in and discover how to bring your brand closer to your customers.
Timestamped show notes
01:38 - Not just an events company!
02:31 - Adapting to the market
05:08 - Virtual to hybrid trend
08:41 - The attendee journey
19:01 - What drew Amanda to the events industry
23:45 - Event with Disney!
26:29 - Diversity
30:04 - Handling family and work
33:42 - “Sequencing”
38:09 - What sets Amanda apart
43:49 - What’s next for Amanda?
45:33 - Scaling up
Innovate Marketing Group: https://innovatemkg.com/